The typical organism inhabits a material world that is abounding with collisions.
Collisions, between the attraction of energy and the release of energy, and collisions between the living and the non-living.
Life is a gel (mixture) that is made up of these collisions. It begins as a collision. And ends as a collision. And in between these two collisions, is a collection of even more collisions.
In other words, in a material world brimming with collisions, begin and end periods of living collisions.
Even though these collisions can be clearly seen to be happening on a surface level, and below, we don’t see them. Though they are countless in number, we don’t give them any attention at all.
The Buddha has said “ siyalu sanskara dharmayo nasena suluya”
It’s normally known as “Anathmawadha” . It says that everything is changed. Nothing imortal.
It is the core of this deep philosophy which he explained.
“Collision” attempts to demonstrate this philosophy.
The philosophy of collisions that occur in the material world.
If an individual understands this phenomena, he will begin the first actions that will reduce his journey in Sansara.
Manoj is a copy based Creative Director, who brings over 15 years of experience in agencies such as Publicis Groupe-Saatchi & Saatchi, Leo Burnett, TBWA, JWT, Holmes Pollard & Stott with a background in Sociology, Philosophy, Communication, Psychology, and Film. Manoj has gained a unique perspective on brand building and creative effectiveness and is always in pursuit of real, local insights.
Manoj’s strategy-led approach to creative has yielded impressive results for multinational brands such as Unilever, Nestle, P&G, MeadJhonson, Dulux, Burger King, HSBC, ITC, ABBOT, Dialog Axiata, and much-loved local brands such as Sri Lanka Eye Donation Society, Sri Lanka Cricket, Mawbima Newspaper, Wijaya Newspapers, Prima, Sri Lanka Telecom, SriLankan Airlines, Crysbro, DSI, Commercial Bank, Maliban and DFCC Bank.
Manoj has represented Sri Lanka as a judge in various industry award shows, most recently Ad Stars. He has significantly impacted the industry, contributing to winning Sri Lanka’s very first metals in international award festivals such as Cannes Lions, Spikes Asia, LIA, D&AD, Ad Fest, Abby Awards, Effie Awards, and Cresta.
